Leicht Financial Advisory was founded on a straightforward idea: the habits that build success on the track are the same ones that build financial health.
Financial planning starting at $75/month, with a real advisor who knows your situation.
Derek Leicht is a University of Iowa track and field athlete and Finance & Business Analytics student. He's spent years working toward long-term goals on the track and in the classroom, and built LFA around a straightforward idea: most people don't need a Wall Street advisor. They need a clear plan and someone who actually knows their situation.
Traditional advisory firms are built around high-net-worth clients and hourly rates most people can't afford. LFA is built differently. A subscription model, a client portal, and a personal advisor who knows your name, starting at $75/month.
LFA launches when Derek completes his CFP® certification. Book a free consultation now to learn more and get on the early interest list.
Join the Waitlist →D1
Track & Field Athlete
Competing at the Division I level at the University of Iowa.
CFP®
Certification In Progress
Pursuing the CFP® designation, the highest credential in personal financial planning.
$75
Starting Monthly Price
The standard entry point to LFA. Founding member spots available from $50/month for the first 50 clients.
DBQ
Dubuque, Iowa
Based in Dubuque, serving clients locally and remotely across Iowa.
You should always know where you stand. Net worth, progress toward goals, and what comes next. LFA keeps you informed at every step.
A plan without follow-through doesn't work. LFA builds structure around your financial life: regular meetings, a client portal, and goal tracking between sessions.
Good financial advice shouldn't cost $400 an hour. LFA was built to make it affordable from day one, starting at $75/month with a free consultation before you decide.
Most advisory firms are built around people who already have wealth. LFA is built around people who are building it.
You work directly with Derek, every time.
No account managers, no rotating staff. You work with the same person from the first call through every meeting after.
Your plan is accessible year-round.
Your financial plan lives in your LFA portal, not in a filing cabinet. Check in anytime, not just at your annual review.
Priced for where you actually are
LFA's subscription model was designed intentionally so that cost isn't a barrier to starting. $75/month is a real number that real people can commit to — and founding member spots start at $50/month.
Built for the long run.
LFA doesn't chase performance. Every recommendation is built around your timeline and your goals, not what looks good this quarter.
No cost, no commitment. Talk through your situation and see if LFA is the right fit.
Join the Waitlist